Mission

The Office of University Communications and Marketing is an integral part of the Office of University Advancement and seeks to aid Ohio Northern University by strategically promoting all aspects of the institution and providing opportunities for meaningful involvement for all constituents. Communications and Marketing is dedicated to communicating the quality and value of ONU's academic programs and building public awareness of the university's unique institutional identity.

Services

Communications and Marketing tells the ONU story through:

• news releases
• magazines
• ONU website
• brochures
• newsletters
• advertisements
• special events

The office publishes more than 400 printed pieces annually that are read by various audiences including:

• current and prospective students and their parents
• current and prospective faculty and staff
• high school counselors and teachers
• alumni
• donors and other friends of the university
• business and industry leaders
• local and regional community at large
• general public

Functional Areas

The Office of Communications and Marketing is composed of several areas, each one with a distinct focus in the coverage and promotion of the university.

Brand Marketing

This area is implementing a university-wide marketing plan that will identify and strengthen the university's position, reputation and image in the higher education marketplace. The Office of Communications and Marketing works with an external consulting group, experts in marketing of higher education, to develop the plan and conduct research among university constituents.

News Services

Coordinating media relations for the university, News Services publicizes programs and events locally, regionally and nationally. The division also serves as chief media contact for day-to-day news on campus and acts as the voice of the university in the event of an emergency.

Communications Services

Communications Services is responsible for the production of several university publications including Polar Bear E-xpress, an online newsletter; the Ohio Northern Magazine and Alumni Journal; and The Northern Sun, an internal bi-weekly newsletter for university employees. Communication Services also assists in the development of publications and special events required by various colleges and departments.

Web Design Services

This area is responsible for creating professional web designs for the university's external audiences.

Art and Design Services

The Art and Design area is responsible for the planning and layout of university publications such as admissions literature, brochures, the university catalog and booklets. The area also provides effective channels of communication among the university community to aid in developing and preparing camera-ready art of various university publications for internal and external audiences.

Sports Information

Sports Information holds the responsibilities of media relations and public relations for the university's varsity athletics departments. In addition, it maintains the athletics web site, produces 14 media guides and all game programs, provides many game management services and maintains statistics and historical athletic records.