Advertising Design Major
Advertising is an important business activity that requires knowledge
in planning, research and creativity. The program responds to a more
sophisticated and demanding field in design and teaches students to
develop advertising that acts as a catalyst in the world of mass
communication.
Foundation design courses in visual communication, design theory, research, history and typography, and the techniques of production comprise the core design curriculum. Intermediate classes focus on concept and development: text and image integration, systematic design and the creation of narratives. Advanced classes enable students to work with complex advertising projects with multiple elements and critical analysis. At this level, classes are structured to integrate theories, strategies and concepts learned from previous courses into an advanced, professional setting. Courses also aid a students' preparation of portfolios and require the execution of professional advertising assignments. Many classes are taught in the studio with direct access to the computer lab, printers and digital cameras.
Advertising design students participate in a broad range of courses taught through the BFA or BA program, such as drawing, illustration, painting and printmaking. Students also may take courses in interactive and web design.
The advertising design major integrates art and design courses, marketing classes from the College of Business Administration and courses from the liberal arts (general education) program. Depending on specific career interests, students also may take elective courses in business, communication arts and technological studies. With a well-planned and integrated curriculum, our graduates enter the advertising design field with competence.
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True North Lives: Student Testimony
Bethany Schreck
Major: Advertising design
Activities: AIGA, Delta Zeta, Relay for Life, Student Senate, Student Planning Committee
Academic Achievements: Dean's Award Scholarship, Talent Award, Dean's List
I feel I have grown more as a designer during this school year than in all my previous experiences combined. I am more passionate about my craft than ever before. I have fun, and my personality still has had plenty of room to shine through my work.
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Careers in Advertising Design
There are four major types of advertising jobs:
1. Planning and coordination by client services;
2. Creative development and execution of individual advertisements by writers and designers;
3. Choosing of the channels of communication or media that will carry or distribute the advertising messages:
4. Research to supply the data to help carry out the functions in other areas.
Job Titles in Advertising Design
advertising account executive
advertising agency owner/principle/president
advertising designer
advertising design director
advertising artist
advertising design manager
advertising design researcher
art director for print, TV, and websites
copywriter
creative coordinator
design director for print, art, photography
interactive design/art director
interactive creative director
interactive designer
Job and Internship Search Links
AIGA|The Professional Association for Design
American Advertising Federation
Art Directors Club
Artist Resources & Job Listings
College Art Association
The complete resource for careers in the visual arts
MonsterTRAK
Career Planning Links
Career Find-O-Rama (see animator, graphic designer, illustrator)
Creative Group
Professional Specialty Occupations (Occupational Outlook Handbook) (includes public relations specialists, designers, photographers, and visual artists)
Professional Association Links
The Advertising Council
AIGA/The Professional Association for Design
The American Advertising Federation
The Advertising Club of Cincinnati
Advertising Educational Foundation
Advertising Research Foundation
American Association of Advertising Agencies
American Marketing Association
Art Directors Club
International Advertising Association